Health Insight March 2001: Nursing initiatives
Health minister John Denham has launched a best practice booklet for nurses, The Essence of Care, which sets out clear standards that nurses and other staff should meet, for example in ensuring patients have privacy and dignity on the wards or are given food of high nutritional value. Chief Nursing Officer Sarah Mullaly said, 'While the majority of nursing care is excellent, we need to respond to patients and relatives when they tell us that in some instances, essential care has been sadly lacking. This toolkit sets out best practice and will allow nurses to reflect, compare and share practice'. The booklet may be seen on www.doh.gov.uk\essenceofcare.
The latest stage in the drive to recruit more nurses into the NHS is also now under way. A £4m television advertising campaign began in February and will run until mid-March. The ads feature a boy injured in a car crash and the nurses and other staff involved in his recovery. The focus in this year's advertising campaign is on encouraging nurses and midwives who have left the profession to return.
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