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The Office of Science and Technology (OST) has produced this set of colourful, contemporary and visually striking posters featuring six young women role-models talking about their lives as engineers and scientists.

The posters were produced after conducting extensive research among fourteen- to sixteen-year-old girls to help understand their attitude towards science and the factors that influenced their subject and career choices. They found that girls often see science as impersonal. A typical perception of a scientist is a white, middle-aged and 'boring' man.

The research also gave a clear indication that girls' decisions at this age are highly influenced by personal and social factors. They tend to want to work in a socially supportive environment, not isolated from their friends, and want jobs that are socially relevant. Some girls wanted challenging, fun careers, and social lives, others were more affected by issues of confidence, support from friends and job security.

Through the posters, the OST has tried to address these issues and to ensure that each of the role models reflect differing academic abilities, backgrounds and levels of confidence. The posters have been sent to all secondary schools in the UK.

For further information, contact:
science@britishcouncil.org

 
 
     
   
   
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