The Office of Science and Technology (OST) has
produced this set of colourful, contemporary and visually striking
posters featuring six young women role-models talking about their
lives as engineers and scientists.
The posters were produced after conducting extensive
research among fourteen- to sixteen-year-old girls to help understand
their attitude towards science and the factors that influenced
their subject and career choices. They found that girls often
see science as impersonal. A typical perception of a scientist
is a white, middle-aged and 'boring' man.
The research also gave a clear indication that
girls' decisions at this age are highly influenced by personal
and social factors. They tend to want to work in a socially supportive
environment, not isolated from their friends, and want jobs that
are socially relevant. Some girls wanted challenging, fun careers,
and social lives, others were more affected by issues of confidence,
support from friends and job security.
Through the posters, the OST has tried to address
these issues and to ensure that each of the role models reflect
differing academic abilities, backgrounds and levels of confidence.
The posters have been sent to all secondary schools in the UK.
For further information, contact: