Business is another area
where there is clear recognition of UK strength. The UK is especially
well rated for its prowess in financial services and the 2000
survey shows that a 'Made in the UK' label acts as a positive
influencer on consumer attitudes.
see UK business as having effective managers and respect our companies
for their organisation, reliability and probity; however, many
also see them as cautious or complacent, at any rate slow to react
and to take advantage of opportunities. There is, too, an association
of UK companies with top-end traditional products, usually involving
a high degree of craftsmanship, and an absence of strong modern
why, for all their positive qualities, UK companies can't quite
match the reputation of their US, Japanese and German counterparts
as world beaters.
about UK business from the data is therefore,
Our reputation rests
on a very solid base but we are not always communicating our
successes to the world's young people. In particular we need
to build up an association of UK business with the cutting edge,
high technology and pioneering entrepreneurialism.
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